3.09.2024
10:00–11:30

Building B, level 6, conference hall 8

BRICS Creative Innovation Forum

Digital Reboot: A New Reality for Cultural Projects


Technological development offers innovative approaches and solutions for cultural projects. Modern digital technologies are changing the ways we engage with audiences and creating new opportunities for the production, editing, and broadcasting of shows. Examples of the successful use of multimedia exhibitions, animation, augmented reality, and 3D modelling show how technologies are transforming the perception of traditional art forms and making cultural heritage truly accessible to everyone. Digital festivals and interactive shows are turning into important tools for promoting historical and patriotic themes. How are technologies changing the perception of traditional art forms and popularizing cultural heritage? Which digital technologies have the greatest impact on audience engagement? What innovative approaches are being used in the production and editing of cultural projects? How are multimedia exhibitions and animation changing the perception of traditional art? What are the prospects for the further development and introduction of new technologies in cultural projects?


Moderator:
Andrey Konovalov — Director of the Territory Development Department, Far East and Arctic Development Corporation

Speakers:
Radik Abdrakhmanov — Founder, International Project "Tugan Batyr"
Roman Bogatin — Project Manager “Augmented artistic reality. Vladimir Korbakov" and "Augmented artistic reality. Alexander Panteleev"
Roman Ivanishchev — Project Manager, Nevelskoy: Fruits of Imagination
Pavel Kosyakov — Project Manager, Victory Train Interactive 3D Museum
Marina Kryukova — Project Manager, PROSVET Festival of Light
Eva Samsonova — Project Manager, Arseniev LIVE
Irina Travina — Project Manager, Earth through the eyes of Yury Gagarin
Alexandra Khizhaia — Project Manager "MOLECULE"

3.09.2024
10:00–11:30

Building B, level 6, conference hall 9

BRICS Creative Innovation Forum

Music of the Future: How Technologies are Changing the Landscape of Music


In the modern world, technologies are infiltrating all areas of our lives, and the music industry is no exception. The introduction of new technologies continues to revolutionize numerous aspects of music by transforming the processes of creation, consumption, and perception. Regional music markets with their originality and rich culture play an important role in global music partnerships. Exchanging experience with countries such as South Korea and China creates unique opportunities for Russian musicians and producers, but also requires adaptation to new cultural and economic conditions. What benefits and risks can technological innovations bring to the music industry in the future? What new opportunities are emerging to monetize music thanks to new technologies? How is AI transforming the music world and what does this mean for artists, producers, and listeners? How have music apps and services changed the way we consume music? What new approaches have emerged for organizing music events?


Moderator:
Nikita Danilov — Director General, National Federation of Music Industry (NFMI)

Speakers:
Nadezhda Boychevsky — Director for Digital Distribution and Label Services, MTS
Natalia Bratchikova — Chief Executive Officer, NUUM
Olga Kim — Advisor to the General Director, SP Digital Label
Pavel Lopatin — Curator and Founder, Far East Music Forum; founder, BGW Music Label; booking agent, V-Rox Festival in Asia-Pacific countries
Alexey Nikolaev — Head of the Department for Cooperation with Partners, Broma16
Kim Si Woo — Representative, Korea Creative Content Agency for Russia
Vadim Tereshcuk — Chief Executive Officer, GPM Radio

3.09.2024
10:00–11:30

Building B, level 7, conference hall 11

BRICS Creative Innovation Forum

The Most Important Arts: Cinema and Animation in the Context of Technology


The modern film and animation industry is increasingly becoming an arena for advanced technology and a window onto new creative horizons. The new generation of digital technology has already established its place in screenwriting, where algorithms can analyze vast amounts of data and come up with ideas for new stories tailored to audience preferences. In addition to neural networks, there are virtual augmented reality technologies that can tell a story in a more immersive way and bring the viewer into direct contact with the characters and events on screen. With new opportunities, however, come new challenges. How can we preserve the uniqueness and value of creative ideas in a world where algorithms are one step ahead? Where do we draw the line between automation and creativity? How does the development of digital technology affect production in film and animation? Should we regulate the application of artificial intelligence in the production of content? How are such technologies used in Russia? Is there a monopoly of foreign solutions? What is Russian animation’s export and technological potential in the APR and BRICS?


Moderator:
Dmitry Pristanskov — State Secretary – Vice President, Norilsk Nickel; Film Producer, Co-Founder, Monumental Vision film company

Speakers:
Alexey Kalenchuk — Director of Digital Creative Industries, Skolkovo Foundation
Dmitry Koltsov — Director, Technical Director of the Media Laboratory of the Creative Cluster "Labour Quarter"
Albina Mukhametzyanova — General Director, General Producer, YARKO
Aleksandr Pavlov — General Director, Russian Information Technology Development Foundation
Pavel Peregudov — Chief Executive Officer, Studio Prospekt; Creative Producer, Pitching Film Startups of the Regional Cinema Support Fund; Founder, MyFilm48
Vitaly Ten — Founder, Animation Studio Mechtalet
Yuri Yarushnikov — Co-founder, XOVP - eXtraOrdinary Virtual Production

3.09.2024
12:30–14:00

Building B, level 6, conference hall 8

BRICS Creative Innovation Forum

Creative Development of the Regions: From Industries to the Creative Economy


Creative industries have gone beyond creativity and become a new economy in their own right. To provide systemic support at the legislative level, Russia has adopted a law to develop creative industries in the country, which aims to bring the creative economy into the legal field, unify the approaches used define this sector, and promote the systemic development of creative industries in the regions – from legislation and infrastructure support to training the industry’s workforce. How will the adoption of the law affect the development of creative industries and the subsequent growth in their share of the economy? What obstacles could arise in the implementation of legislative provisions that aim to develop creative industries? How can we establish effective interagency on issues concerning the development of the creative economy? What support measures and legislative regulation are needed for BRICS countries to intensify successful cooperation in the creative economy?


Moderator:
Ekaterina Cherkes-zade — Director of the Center for the Development of Creative Economy, Agency for Strategic Initiatives to Promote New Projects

Speakers:
Elena Ageshina — Director for Research Projects and Expert Developments, Federal Autonomous Scientific Institution «Eastern State Planning Center»
Daniil Ermolaev — Development Director, All-Russian Public Opinion Research Center (VTsIOM-Consulting)
Isa Ibragimov — Minister of Culture of the Chechen Republic
Olga Maltseva — Executive Director, International Consulting Company "Like4Like"
Sergey Matveev — President, Federation of Intellectual Property (online)
Aisen Nikolaev — Head of Sakha Republic (Yakutia)

3.09.2024
12:30–14:00

Building B, level 6, conference hall 9

BRICS Creative Innovation Forum

From Traditions to Innovations: Digitalization of Languages, Ethnocultural Heritage, and Media


The international community is undertaking efforts to develop linguistic and cultural diversity using modern digital technologies and artificial intelligence. The Global Action Plan of the International Decade of Indigenous Languages cites digitalization as a key factor in achieving progress. The new international treaty of the World Intellectual Property Organization calls for establishing digital databases of traditional knowledge on genetic resources. In the Arctic, programmes are being created to digitize elements of intangible cultural heritage. Traditional media in native languages are also going digital. However, these efforts have a downside. An online newspaper obviously cannot replace a paper one for communities of reindeer herder nomads in the Arctic tundra who do not have Internet access. In addition, the creation of digital databases about the sacred places of Indigenous peoples, on the one hand, could help prevent industrial companies from harming them, but, on the other hand, could enable tourists to discover these places and diminish their sacredness. To what extent can the digitalization of what has always been passed down from generation to generation as oral knowledge help preserve this knowledge in the era of globalization? Can Indigenous peoples properly manage digitalization processes and benefit from the commercial use of elements of their languages, cultural heritage, names, and traditional knowledge? How can we overcome the digital inequality of vulnerable nomadic communities? What role does the government and business play in all of this?


Moderator:
Aleksey Tsykarev — Program Director, All-Russian competitive educational program "Indigenous Peoples. School of Public Diplomacy"

Speakers:
Eduard Baldakov — Chief Executive Officer, Denis'School
Antonina Gorbunova — Vice-Chair, United Nations Expert Mechanism on the Rights of Indigenous Peoples
Andrey Grachev — Vice President for Federal and Regional Programs, Norilsk Nickel
Andrey Metelitsa — Chairman, Association of Indigenous Peoples of the North of the Kamchatka Territory
Ojot Miru Ojulu — Member, United Nations Expert Mechanism on the Rights of Indigenous Peoples (online)
Mikhail Pogodaev — Deputy Minister for Arctic Development and Northern Affairs of the Republic of Sakha (Yakutia); Special Representative of the Russian Chairmanship in the Arctic Council on Indigenous Peoples Issues and Regional Cooperation
Anna Polezhaeva — Director, House of the Peoples of Russia

3.09.2024
12:30–14:00

Building B, level 7, conference hall 11

BRICS Creative Innovation Forum

New Russian Cultural Code: the Art of Preserving, Rethinking, and Transforming


As a key to understanding culture, art offers us the opportunity to plunge into its depths and study the symbolism, connections, and interaction between creativity and society. Today, creators skilfully combine modern trends with traditions, while preserving the beauty and grace of historical images. Thanks to technology, the cultural code is being transformed and taking on new meanings. Affiliation with a certain culture is becoming a kind of quality seal and a brand that is valued and sold. What is Russia’s modern cultural code? What impact are global trends having on the formation and preservation of national identity? What role does technological progress play in interpreting traditions in the creative industries and how can technology help preserve traditional cultural practices? How can we turn the cultural code into projects that are sold not only on local, but also on international markets?


Moderator:
Vladimir Zmeyushchenko — Founder, Managing Partner, Media-Service

Speakers:
Maxim Abushaev — Creative Director, Radar
Zhigjit Bayaskhalanov — Honored Artist of the Republic of Buryatia; Founder, International Association of Buryat Gunsmiths
Irina Budkina — Founder, Ural Gems
Ekaterina Gurova — Dean of the Faculty of Media Communications and Design, Russian Academy of National Economy and Public Administration under the President of the Russian Federation (RANEPA)
Konstantin Demin — Director General, Megabudka
Habiba Ziyaeva — Executive Producer, Intervals Festival
Lydia Roy — Head of Creative Industries Laboratory, Moscow School of Management Skolkovo

3.09.2024
15:00–16:30

Building B, level 6, conference hall 8

BRICS Creative Innovation Forum

Games are No Joke. Development of the Far East Game Industry


The video game industry is one of the global creative economy’s most lucrative segments, and it is difficult to exaggerate just how much it influences our lives and culture. The Far East is one of the centres for the development of the video game and IT industries in Russia. This is the region from which such famous companies as MyTona, Game Forest, Fntastic, Elemental Games, and others emerged. But what was the key driver in the development of gaming projects in the Far East? Was it a result of systemic decisions or a lucky coincidence? And how will work in the region to develop the gaming industry be organized now, given the state’s increased attention to video games? Could the gaming industry become a calling card of the Far Eastern Federal District, contribute to its economic growth, and attract specialists to the regions of the Far East? What development strategies and plans for the Russian video game industry stand out in terms of how they will evolve in the near future? How has the absence of foreign investors affected the development of the Russian video game industry? What measures can be taken to attract long money to the industry? Is the creation of a Russian indie-game publisher what the Russian video game industry needs to reach the rest of the world? How can cooperation with Asia-Pacific countries stimulate the development of the industry?


Moderator:
Daniil Ermolaev — Development Director, All-Russian Public Opinion Research Center (VTsIOM-Consulting)

Speakers:
Grigory Aleksanin — Director, Institute of Mathematics and Computer Technologies, Far Eastern Federal University
Dmitry Zdesev — General Producer, Game Art Pioneers
Alexey Kalenchuk — Director of Digital Creative Industries, Skolkovo Foundation
Alexey Lavrinenko — HR Director, Game Forest
Hicham Nouhou — International Video Games Expert
Dmitry Smith — President, Russian eSports Federation (ReSF Russia)
Ruslan Tykushin — Director, Yakutsk IT park (online)

3.09.2024
15:00–16:30

Building B, level 6, conference hall 9

BRICS Creative Innovation Forum

Clusters of the Future: How Will Creative Spaces and Their Residents Change in the Next Five Years?


One of the priority tools for the development of creative industries are creative clusters, which serve as suppliers of innovative products and services that ultimately make territories more attractive for creative businesses. Clusters create jobs, develop cultural and creative industries, and attract investment and tourism to the regions. The Russian Atlas of Creative Clusters already includes more than 300 locations from Sakhalin to Kaliningrad. Regional specifics make each place unique, but their development depends on certain principles. In 2024, a regulatory framework will be created to help clusters receive support, and the country’s regions will adopt a unified standard for the development of creative industries. How will these documents affect the activities of cluster management companies? What changes will be seen in the lives of residents who fill their walls with life and meaning? Should all creative spaces become clusters, or is there another form in which they could exist? Can creative industries actually do more by binding together into clusters? What additional functions are cultural spaces acquiring and how are they influencing the development of territories? How do creative industries form communities and what is their value?


Moderator:
Oleg Rakitov — Director-Coordinator of Social and Cultural Programs, VEB.RF

Speakers:
Anna Afanaseva — Deputy Director, National Open Championship of Creative Competencies "ArtMasters"
Nikita Bobarykin — Commercial Director for Commercial and Low-Rise Real Estate, PIK
Dmitry Galsan — Curator, Center for Creative Industries "Heb—Hub" (Republic of Buryatia)
Gasan Gasanbalayev — Executive Director for Social Development, Corporation for the Development of the Far East and the Arctic
Sofia Kostyakova — Director of Development, CM International
Natalia Narushevich — Chief Executive Officer, Labor Quarter cluster
Sofia Poznanskaya — General Director, Center for Territorial Development of the Ivanovo Region
Anatoly Semenov — Deputy Chairman of the Government of the Republic of Sakha (Yakutia)

3.09.2024
15:00–16:30

Building B, level 7, conference hall 11

BRICS Creative Innovation Forum

Achieving Self-Sufficiency. How to Make a Creative Business Profitable?


Russia is providing various measures of financial and non-financial support for creative entrepreneurship at both the federal and regional levels. Creative entrepreneurs are still dependent on external funding and grants, which makes them vulnerable to changes in funding policies and the availability of resources. For the sustainable development of the creative economy, creative businesses must focus on increasing their margins and the added value of their products. How can we transform the creative industry from a subsidized sector into a profitable part of the economy? What is the best way to implement commercial strategies without losing the uniqueness and artistic value of projects? How can partnerships between creative entrepreneurs and government contribute to the sustainable development of the creative economy? Could long-term grant support hinder entrepreneurial activity?


Moderator:
Igor Namakonov — General Director, Federation of Creative Industries

Speakers:
Yulia Alferova — Director General, National Agency for Entrepreneurship Development
Evgenia Datsko — Founder, Artery.Agency
Roman Karmanov — Chief Executive Officer, Presidential Fund for Cultural Initiatives (online)
Sergey Kulinkovich — Art Director, Art. Lebedev Studio
Nikita Novoseltsev — Development Director, INK Communications Agency
Afanasiy Savvin — General Director, Sakha Republic Development Corporation
Elina Samarina — Chief Executive Officer of the company «Purpose.Development.Heritage»
Anna Sobyanina — Director of a Branding Agency, A.STUDIO
Yanina Tataritskaya — Head of Promotion and Production Department, MTS Live
Vitaly Ten — Founder, Animation Studio Mechtalet