CHINA’S LARGEST FINANCIAL MEDIA GROUP
Yicai Media Group, a subsidiary of Shanghai Media Group, is headquartered in Shanghai, founded in July 2003. Yicai has become one of China’s largest financial media groups with a wide variety of business divisions, including Yicai APP (mobile app), Yicai website(www.yicai.com), Yicai TV, China Business News(newspaper), YiMagazine, Yicai Research Institute, CBNData and Yicai Global(www.yicaiglobal.com), the English-language news stream under Yicai Media Group.
As a mainstream financial media institution, Yicai Media Group delivers more than 2,000 items of text, videos, data and analysis on a daily basis, and provides a wide range of professional services, including advertising, conference and forum, content solution, customized content production, investor education and design service..
Yicai aims to become a globally influential and credible group of digitized financial media and business information services. Yicai has established itself as China’s largest provider of original financial contents. Every day more than 10 million users access Yicai news, video and data contents via smart devices, while millions of users watch TV, read print magazine and newspaper.
In addition, by content collaboration, licensing and strategic partnership, Yicai distributes its news, video, data analysis products to leading media platforms and financial institutions at home and abroad and builds up an omni-media, cross-platform and globalized content ecosystem, influencing tens of millions users’ expectation towards economy and financial markets.
Li Rong — Senior Vice President of Shanghai Media Group (SMG) CEO,
Chairwomen of the Board of Yicai Media Group
Senior Reporter