Well-known regional brands are often indicators of a territory’s economic development. The imprint of unique images and values that are characteristic of each individual territory and expressed in the final products of creative entrepreneurship is becoming a reliable tool for shaping a local identity and enhancing a region’s appeal and recognition.
● What is ‘Arctic style’? Does national identity have to be used in a product in the new realities? How should we work with visual and symbolic codes and convert cultural codes into finished products?
● How do contemporary artists adapt and use cultural codes in their works?
● What projects could help expand the market for creative goods and services?
● What challenges do entrepreneurs in the Arctic face in their activities? What needs to be done to make the undervalued work of a northern artisan more popular and better paid?
● How should we resolve the problem of selling the products of folk craftspeople from the northern regions? How can we ensure that small and medium-sized enterprises that produce local products can the export market?

Moderator:
Ekaterina Cherkes-zade — Head, Universal University

Speakers:
Victoria Boginskaya — co-founder of PG Yarus
Nadezhda Dorgunova — Minister of Culture and National Policy, Government of the Amur Oblast
Ksenia Ilauski — Deputy Director, Ugra Crafts Center
Vladimir Miloslavskyi — Project leader "Made in the Arctic region", Deputy Head of Bulun Region
Vasiliy Ovchinnikov — Adviser to the Chief Executive Officer, Russian Information Technology Development Fund

Atlas of Indigenous Peoples of the North, Siberia and the Far East: Languages and Cultures are systematized scientific data on the historical, cultural, socio-anthropological and linguistic diversity of the indigenous peoples of the North, Siberia and the Far East.

Interactive Atlas of Indigenous Peoples of the North, Siberia and the Far East: Languages and Cultures are implemented on the principles of technological sovereignty and collected unique information about the history and culture of indigenous peoples, the beauty of their traditional places of residence, national folklore and peculiarities of the language

Speakers:
Nina Veysalova — Vice President, Russian Association of Indigenous Peoples of the North (RAIPON)
Ilya Shponarsky — Analyst of the Project Office for the development of the "Interactive Atlas of Indigenous Peoples of the North, Siberia and the Far East: Languages and Cultures", Russian State University for the Humanities

The Federal Tourism Agency says that the tourist flow to the Arctic has grown by more than 60% from 725,000 to 1,172,000 people a year over the last 10 years. The Arctic and the Northern regions are an attractive destination for sophisticated tourists. Even though the northern territories are among the most unsuitable for guests due to their low temperatures and barren landscapes, they also have mysterious and breath-taking scenery. A trip to these regions can range from a trying overnight ordeal in a tent and hiking around for weeks to a luxury getaway with an outdoor pool and local delicacies from a personal chef.
● What tourism products does the Arctic and the North offer to tourists?
● How can we make the Arctic more accessible while preserving its unique nature?
● How can we identify promising areas and formats, while taking into account the specific features of a territory?
● What impact do cultural events have on regions and how do they help promote national culture?
● What kind of expertise and human resources are needed to develop the tourism industry in the northern territories and where should they be trained?

Moderator:
Leonid Agafonov — Member, Public Council Under the Ministry for the Development of the Russian Far East; Managing Director, EastRussia

Speakers:
Bogdan Bulychev — Traveler; Blogger
Elena Veselova — Director of Development and Strategic Partnerships, Carlton Hotel
Dmitryi Gromov — General Director "Tourism Development and Territorial Marketing Agency"
Alexander Kirilov — Director, National Park Russian Arctic
Vladimir Rusanov — Minister of Tourism of Kamchatka Territory

Front row participant:
Artem Kuksa — First Deputy General Director, Murmansk Region Development Corporation

The Russian Arctic is always under heavy global scrutiny. It is the largest Arctic territory in terms of length and population. Russia is a northern country, which knows how to live in difficult natural conditions like no one else. This provides Russia with undeniable advantages, namely the opportunity to ensure the sustainable development of the entire territory of the country.
Today, Russia’s Arctic territories includes nine rapidly developing regions that require the appropriate level of staffing. This is a serious reason to unite the country’s efforts to transition to new standards of quality of life in the most difficult conditions.

The Arctic Challenge federal programme aims to attract new heroes to the Arctic who are able to integrate into existing regional management teams in order to jointly find effective solutions to unconventional tasks.

What kind of human resources does the Arctic need? What federal projects can help attract human resources to the Arctic region? What needs to be done to attract skilled labour to the Arctic? What prompts established professionals to exchange their usual comfort for challenging uncertainties?

Moderator:
Anna Starikova — Arctic Challenge Project Methodologist

Speakers:
Elvira Nurgalieva — First Deputy General Director for Social Development, Corporation for the Development of the Far East and the Arctic
Angelina Prikhodko — Advisor to the Department for the Implementation of Public Projects of the Office of the Plenipotentiary Representative of the President of the Russian Federation in the Far East
Grigoriy Smolyak — Director of the Social Development Department of the Far East and the Arctic, Ministry of the Russian Federation for the Development of the Far East and the Arctic
Yulia Khanzhina — Deputy Director of the Direction "Young Professionals", Agency for Strategic Initiatives

Front row participants:
Andrey Bolenkov — Vice-Governor, Deputy Chairman of the Government, Head of the Department of Education, Culture and Youth Policy of Chukotka Autonomous Region
Dmitry Borisov — General Director, Kangalassy Industrial Park
Sergey Kolyadko — CEO of LLC "UK TOR "Chukotka"
Alexander Shutov — Director of the Advanced Development Zone "Capital of the Arctic"