Today, gastronomy offers us a universal key to understanding the place, traditions, history, cultural heritage, and modern identity of different Russian territories and creating a new economy of a region: the experience economy. A region’s gastronomic image comes from the richness of its traditions and biodiversity. The distinctive brand of a region’s gastronomic identity, such as well-known regional foods, regional cuisine based on them, talented chefs, and impeccable service, contribute to a region’s tourist appeal. But can gastronomic tourism actually become a driver of a region’s economy?
● How can we develop and promote a territory’s gastronomic identity?
● How many regional products/dishes are needed to for a territory to achieve its own gastronomic identity and how should they be promoted?
● What role do food producers, restaurateurs, chefs, investors, and the authorities play in creating the gastronomic image of the region?
● Should a region form, develop, and promote a gastronomic image and then develop gastronomic tourism, or should it be the other way around?

Moderator:
Igor Bukharov — President, Federation of Restaurateurs & Hoteliers of Russia

Speakers:
Vladimir Bakanov — Vice-President of the Federation of Restaurateurs and Hoteliers on regional product development
Vladimir Burkovskyi — Auther, Puppen Haus Gastronomic Theather; owner, Vladimir and Anzhelika Burkovsky Restaurants Group; co-owner, Siberian Bliny
Tatyana Tymyrova — Chairperson, Association of Hospitality of the Republic of Sakha (Yakutia)
Ekaterina Shapovalova — Author-methodologist, Head, Gastronomic Map of Russia Project

Front row participant:
Yulia Yakel — First Vice-President of the all-Russian public organization "Slow Food in Russia", expert of the Association of Indigenous Peoples of the North, Siberia and the Far East.

Today, new technologies are not only changing the way content is produced and distributed; they are changing the main character – the actual viewer and his/her values, habits, needs, and lifestyle. Cinema and animation are changing, as content becomes more diverse, complex, and multidimensional. The economic model of the industry as a whole is also changing. The regions are developing their infrastructure and conditions to create a competitive product not only for Russian consumers, but also for export. The Asian region has long been considered one of the most promising destinations for the distribution of Russian films, television series, and animation. In recent years, not only China, but also Korea, India, and Malaysia have been actively buying Russian animation and film content.
● What will the industry look like in the near future and what kind of content will the modern consumer want? What digital technologies help to bring your own product to new markets?
● Why do the regions need production? How does regional cinema affect the promotion of a region and tourism? How can a Russian region become competitive in film production? What tools for support exist today?
● What are some of the specific characteristics of regional cinema and animation in the northern regions? What production successes can northern already boast about?
● How can a finished product be adapted for the Asian consumer? How can we create high-quality material jointly with Asian producers that would be interesting for both markets?

Moderator:
Roman Karmanov — Chief Executive Officer, Presidential Fund for Cultural Initiatives

Speakers:
Maxim Dreval — General Director, Russian "Znanie" Society
Elena Dyagileva — Deputy Governor of the Murmansk Region
Natalya Komarova — Governor of Khanty‑Mansi Autonomous Area–Yugra
Lyubov Malyarevskaya — Director General, Russian Mediagroup
Margarita Popova — Project Author, Head, Kyndykan Creative Association
Anatoly Semenov — Minister of Innovations, Digital Development and Communication Technologies of the Republic of Sakha (Yakutia)
Vitaliy Ten — Founder, Mechtalet
Petr Khiki — producer
Fedor Scherbakov — General Director, Lenfilm Film Studio

Speakers:
Maxim Dreval — General Director, Russian "Znanie" Society
Natalya Komarova — Governor of Khanty‑Mansi Autonomous Area–Yugra

In 2019, the regions began setting up cultural and educational clusters, theatre and concert halls, as well as museum and exhibition complexes as part of the National Culture Project. Creative spaces help to enhance economic value, incubate innovation in products and services, experiment and develop new ways of working and thinking, and serve as representatives of the creative sector. Modern museums, libraries, and galleries also play a similar role. They are no longer solely a place for exhibiting and storing art objects, but are becoming creative spaces and zones that integrate an innovative approach, concentrate new forms of cultural production, and provide infrastructure for the exchange of ideas and information.
● How should spaces be designed to become sites of long-term development for a region? How should creative specialists be linked to the specific tasks faced by business? What role and opportunities can galleries, museums, creative communities, and clusters play in the creator–business–city link?
● What positive effects do flagship creative projects and creative communities offer for regional development?
● How should the interests of different audiences be taken into account when creating creative spaces?
● Can the existing cultural and social infrastructure become the cornerstone for the creative development of a region?

Moderator:
Dmitry Barsenkov — General Director, Creative Industrial Cluster Octava

Speakers:
Philip Ermak — Director of art residence Mayak
Sergei Zverkov — Chairman, Ugra Creative Cluster Associations
Igor Namakonov — General Director, Federation of Creative Industries
Maria Privalova —
Alisa Prudnikova — Program Director, GES-2
Afanasiy Savvin — General Director, Sakha Republic Development Corporation