Incorporating design into the production cycle of goods and services is a widely practised approach that has demonstrated significant economic benefits on a global scale.
Design-oriented companies are more resistant to crises and fluctuations in the market, and have innovative potential and the capability to create a competitive product for both domestic and foreign markets. The President of Russia, Vladimir Putin, has called industrial and product design an important resource for the development of domestic business. The use of design tools in Russian entities is uneven. During the session, participants will audit the opportunities of the Far East region in the area of industrial design, share the experience of interaction between industry and design, and outline the problems and prospects associated with the creation of competitive products in the Far East and the Arctic in the new realities.
Discussion questions:
1. What are the prerequisites and impediments to the development of industrial design as a key business strategy in the region, considering products, environment, and production?
2. How can we establish a connection between the industrial sector and creative designers in the local industrial context, and what is the role of industrial design in this relationship?
3. What opportunities and principles should be considered when creating an infrastructure where design becomes an integral part of production?
4. What support measures and initiatives should be provided by governmental structures?
5. How do local professional design communities contribute to and participate in the Russian design context?

Moderator:
Vitaly Stavitsky — President, Union of Designers of Russia

Panellists:
Yekaterina Ivanova — Head of the Creative Projects Directorate, Roscongress Foundation
Andrey Ivantsov — Founder of MINPRUS
Natalia Karpova — Head of Project Support, Center for Entrepreneurship Support of the Primorsky Territory
Denis Kravchenko — Deputy Chairman of the Committee of the State Duma of the Federal Assembly of the Russian Federation on Economic Policy
Daniela Pica — Member of the Board, Autonomous non-profit organization of initiatives and assistance to promote and popularize design and cultural development "Vladivostok Design"
Daria Topilskaya —
Ivan Tsvetkov — Founder and head of the design bureau Da-sein Bureau
Artyom Shevchenko — General Director, Dalrybtekhtsentr

Broadcast