The NPO LAB: Social Impact Lounge is a project from the Roscongress Foundation’s social platform to integrate a social agenda into its major business forums.
The NPO LAB is a unique communications space bringing together non-profit organizations, business, and government to discuss current issues surrounding social development.
At the Eastern Economic Forum, the NPO LAB will be tasked with identifying priority challenges for the Russian Far East, together with effective technologies for solving them in socially significant areas: tackling demographic issues and the development of human capital, improving eco-efficiency and responsibility, implementing programmes to support an active lifestyle in old age, creating an inclusive environment, and strengthening the role of women in sustainable social development.
Building A, level 6, NPO LAB: Social Impact Lounge
Social communication
Moderator:
Tatiana Naumova, Editor-in-Chief, Delovoye Utro (Business Morning), NTV
Speakers:
Elena Marinina, Deputy CEO and Head of the Directorate for the Socio-Economic Agenda, The Roscongress Foundation
Elena Panova, Director of personnel policy and administrative affairs department Ministry of natural resources and environment of the Russian Federation
Alexander Alexeev, President, Art Directors Club Russia
Maria Melnichenko, Programme Director, Art, Science, and Sport Charitable Foundation
Anna Shabarova, Vice President for Human Resources and Corporate Social Responsibility, Russian Copper Company
Ekaterina Kruglova, Executive Director, MEMORY OF GENERATIONS Charitable Foundation
Artem Malgin, Vice-rector MGIMO University
Building A, level 6, NPO LAB: Social Impact Lounge
Social communication
Social communication in various formats is a tool for promoting social ideas, shaping public opinion and models of responsible behaviour, and involving people in constructive civic initiatives. In order to develop effective and modern social communications in Russia, the Roscongress Foundation and the Art, Science, and Sport Charitable Foundation have launched the Centre for the Development of Social Communications. One of the activities coordinated by the Centre is the Nationwide Social Project Competition.
Why is social communication relevant today and what should it look like?
Who should be the main participants in the system for developing social communication?
Are there any examples of successful social communication projects in the Far East?
What is the idea behind the new social project competition organized by the Roscongress Foundation and the Art, Science, and Sport Charitable Foundation, what are its key features, and what are the prospects for its development?
Moderator:
Tatiana Naumova, Editor-in-Chief, Delovoye Utro (Business Morning), NTV
Speakers:
Nikita Anisimov, President, FEFU
Anna Akparova, Assistant to the Deputy Prime Minister of the Russian Federation and Presidential Plenipotentiary Envoy to the Far Eastern Federal District
Ekaterina Son, General Director, Effie Awards Russia
Alexander Alexeev, President, Art Directors Club Russia
Yakov Minevich, Executive Secretary of the Board of Trustees, Silver Archer National Public Relations Development Award
Alexandra Boldyreva, Executive Director, Donors’ Forum Association
Maria Melnichenko, Programme Director, Art, Science, and Sport Charitable Foundation
Anna Shabarova, Vice President for Human Resources and Corporate Social Responsibility, Russian Copper Company
Ekaterina Kruglova, Executive Director, MEMORY OF GENERATIONS Charitable Foundation
Building A, level 6, NPO LAB: Social Impact Lounge
Social communication
The first ever flight of the Russia hot air balloon over Elbrus, the highest peak in Europe, took place on 28 July 2018 as part of the ‘Raise Russia’ project. The project received support from the Presidential Grants Foundation as part of the humanitarian and educational ‘Russia in Search of Ideas’ project. The Russian national flag and the flags of all the territories and regions in the country were depicted on the balloon’s envelope. Guest participants will discuss the idea behind and significance of the ‘Russia in Search of Ideas’ project and other communication projects.
In 2018, the Green Planet Charitable Foundation, with the support of the Ministry of Natural Resources and the Environment of the Russian Federation, is creating a unique natural and landscape historical and cultural attraction called ‘Russia in Miniature’. This educational project will be built in the Kislovodsk National Park, Russia’s largest natural landscape park.
Project participants will talk about the feasibility of observing even the most remote corners of Russia in one place and the reasons why such initiatives can help to instil a love for the history of their native region and the country as whole in the younger generation.
Moderator:
Tatiana Naumova, Editor-in-Chief, Delovoye Utro (Business Morning), NTV
Speakers:
Mikhail Argamakov, Head of the ‘Russia in Search of Ideas’ Project; Chairperson of the Board, Saint Luke (Voino-Yasenetsky) Charitable Foundation
Vladislav Yashkin, Head of the ‘Raise Russia’ Project; Director, Fedor Konyukhov’s Zelenaya Planeta (Green Planet) Charitable Foundation
Rodion Shein, Member of the Board, Saint Luke (Voino-Yasenetsky) Charitable Foundation
Alexander Zamyslov, Producer, ‘Russia in Search of Ideas’ Multimedia Portal
Vladimir Soloviev, Chairperson, Russian Union of Journalists
Innokenty Dementiev, Deputy CEO, Presidential Grants Foundation
Viktor Zhilenko, Director, Bakhchisaray Park Crimea in Miniature
Dmitry Naumenko, Director, Kislovodsk National Park
