Augmented reality

EEF 2021 will be the first edition of the Forum to feature an augmented reality service. Participants will be able to download the MARMA app and see static images with AR labels come to life, both at the Forum venue, and elsewhere.

Features offered by MARMA at EEF:

  • Video presentations at the exhibition
  • AR prompts providing information about the venue and various services
  • AR interaction.

You can download the app and activate the service using a special QR code, which is located next to the printed AR labels.