4 September 2024
Russian media technologies play a pivotal role in
uniting society, creating platforms for communication and the expression of opinions.
The younger generation demands modern approaches and tools for engagement.
International institutions require a fundamental rethinking and reboot to meet
new global challenges. It is important to recognize that the future belongs to
those who are ready to adapt and change the rules of the game in global
politics and economics. This was the conclusion reached by the participants in
the ‘Our Hearts Demand Change: How to Adapt International Standards,
Structures, and Institutions to Modern Conditions’ session held at the Eastern
Economic Forum.
KEY CONCLUSIONS
The creation of
new tools for international cooperation is impossible without equal
participation from all sides and mutual assistance
“Our Western colleagues fully understood the
importance of investing in youth. Over the decades, they have devised a unique
set of tools that allowed them to influence various processes in other
countries. As far as influence is concerned, Russia employs a different format
of engagement – one of equitable cooperation,” Alexander Machevskiy, Managing
Director, VEB.RF.
“The world cannot progress without Africa.
We have talents, we have people, and we have resources. [...] We have a certain
potential that we have accumulated, and we are ready to share it,” Oritseweyinmi
Eribo, General Manager, Women Chamber of Commerce Industry Mines and
Agriculture.
“China does not seek to become like America.
China should not become such a leader that controls the entire world. China
itself does not desire this. China primarily aims to work with its regional
partners, and Russia is naturally at the forefront of this partnership,” Liu
Xin, Chairman of the Board and founder, MBDK International Group (Investment,
Trading, Education); CEO and founder of MAX Innovation Capital.
“I believe that by strengthening and
empowering other countries, we will in turn strengthen and empower ourselves,” Daniil
Bisslinger, Director General, Directorate of the World Youth Festival.
PROBLEMS
The use of
outdated forms of international cooperation
“From the perspective of international public
law, mechanisms and institutions, starting from the United Nations and
extending to the World Trade Organization – with international arbitration
being perhaps the last institution still functioning reasonably well – all
others are compromised by our former partners. At a minimum, these institutions
require a reboot or rethinking and relaunch,” Kirill Shamalov, CEO, Ladoga Menedzhment.
“We live in
a multipolar world, and many countries are no longer willing to follow the
dictates of the United States. [...] People are growing weary of constantly
being told what is good and what is bad, what is right and what is wrong,” Hans-Joachim
Frey, Stage Director; Artistic Director, Talent and Success Foundation.
“From BRICS, we have heard many statements regarding
attempts to introduce a new payment system called ‘BRICS Pay.’ Undoubtedly, the
idea is for BRICS member states and countries that share BRICS values to
transition to this new payment system. But there is always a ‘but.’ It seems
that this system will require a considerable amount of time to spread and be
implemented. This is due to the many different countries and legal systems
involved. And, frankly speaking, the global financial system still largely
depends, whether we like it or not, on the US dollar and the SWIFT system, from
which many of our friends have been disconnected,” Kristofer Duglas Emms, Head
of Brokerage Division, LM Investments.
The inclination of the youth to adopt Western cultural
codes
“When we negotiate, undertake large projects,
and sign major agreements, we always focus on the elites, and that is correct.
Elites must converse with elites. However, when you then visit a bank or an
organization, you encounter young people aged 24–27, junior clerks. [...] They
have entirely different education and values, and very often, these are
individuals who have received Western education. They are not oriented towards
the goals of their own country. Therefore, it is certainly important to develop
tools that will allow us to engage with this demographic,” Alexander
Machevskiy, Managing Director, VEB.RF.
“The
individuals who later become clerks in corporations are entirely unfit for our
value system,” Kirill Shamalov, CEO, Ladoga Menedzhment.
SOLUTIONS
The exchange of
successful practices in media and culture between friendly countries
“We are developing a new form of media –
street media. To date, we have patented 20 advertising technologies, and the
trend of all these technologies is towards informing the public and working
with the public on the streets. [...] We have already mastered the development
and use of this information within our country. We are ready to share it today
with our partner countries. We are ready to elevate media to a new level and
assist in creating such media in Africa, China, and other friendly countries.
After all, we have already achieved this, and it has been working for the past
four to five years. We broadcast the most significant events in Russia,” Konstantin
Mayor, General Director, MAER Media Holding.
“I am currently working on developing the Academy of
Music and Arts in the UAE. This is a Russian Academy of Music and Arts because
the educational standards in music and arts developed in Russia are very high.
These standards can and should be used. Such partnerships should also be
utilized in the Middle East,” Hans-Joachim Frey, Stage Director; Artistic
Director, Talent and Success Foundation.
*This is a translation of material that was originally
generated in Russian using artificial intelligence.
For more information, visit the Roscongress
Foundation’s Information and Analytical System at roscongress.org/en.
